H&M unveils Zara Larsson collaboration
H&M has unveiled a new fashion collaboration with platinum-selling recording artist Zara Larsson.
The capsule collection featuring strong graphics and edgy streetwear pieces will be available globally in selected stores, as well as online, from 18 May.
The retailer said Larsson was part of the design process “every step of the way”, having a say in everything from the prints and colours to cut and fit.
Pernilla Wohlfahrt, head of design and creative director at H&M, said: “Zara is such an inspiration to fashion and music lovers all around the world. Her energy is so positive and sincere, which together with her was easy to translate into the designs. We also looked a lot at what Zara wears on and off the stage, making sure to incorporate her show-meets-street style.”
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