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H&M unveils revamped Islington store

Fashion retailer H&M has opened its revamped store at London’s Angel Central. The new shop has a strong focus on sustainability, experiential services and now includes… View Article

FASHION

H&M unveils revamped Islington store

Fashion retailer H&M has opened its revamped store at London’s Angel Central.

The new shop has a strong focus on sustainability, experiential services and now includes an H&M Home offering.

New features also include click and collect lockers and self-service checkouts.

H&M UK & IE expansion manager Christopher Clare said: “H&M Angel Central will create a welcoming, modern and meaningful shopping experience where style, creativity and culture are celebrated. Through introducing new services, like click and collect lockers and self-service checkouts, we hope to create a seamless customer experience within our Angel Central store.”

Founded in Sweden in 1947, H&M opened its first UK store in 1976 and now has more than 200 stores in the UK and Ireland. The company said customers visiting the shop will notice a warmer, more welcoming interior and relaxed environment, with a lower volume of products displayed in a more inspirational way.

The store also offers H&M’s garment collection and recycling service that allows customers to donate any unwanted clothes and textiles, by any brand, whilst shopping in-store.

Clare added: “We always listen to our customers when designing new stores and considering concepts and services. So, not only will customers be able to enjoy new curated collections and spaces where style, creativity and culture are celebrated, but they can access new services which put our customer shopping experience first.”

Ciara Daffy, asset manager at CBRE Investment Management, said: “H&M has been an important retail anchor at Angel Central for many years, and has built a solid foundation within the community of Islington. The brand’s refurbishment elevates the store with a refreshed interior and enhanced customer experience, and its emphasis and focus on sustainability very much mirrors the ethos of Angel Central.”

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