H&M teams up with Justine Skye on festival collection
Fashion retailer H&M has teamed up with singer-songwriter Justine Skye on the design of a capsule collection for the festival season.
The range features body-con and oversized silhouettes and includes streetwear and athleisure-inspired pieces. Items include neon biker shorts and a crop top, a matching silver metallic nylon sport windbreaker, and shorts with panelled details and drawstring waist. Other pieces include a tailored shirt and shorts set made from organza, a cropped long sleeve metallic shirt and a vintage style t-shirt
Skye has also become the face of the collection’s campaign, which she co-created together with stylist Ade Samuel and photographer Tyler Mitchell.
Emily Björkeheim, H&M’s head of Design Divided, said: “It’s been such a fun and creative process working together with Justine Skye for this H&M Festival collection. We wanted to create modern festival pieces with a bit of edge that were easy to mix and match, and with a fun blend of sporty and feminine silhouettes.”
The Justine Skye x H&M collection will be available in selected H&M stores and online from 12 March.
