H&M launches new snow collection
H&M has launched a new affordable winter performance wear range for women and men as part of its H&M Move brand.
The new Snow Collection has been designed in collaboration with expert outdoor agency Grand Studio, following rigorous testing of H&M Move’s trademarked fabric innovations for performance.
The collection offers a complete layering system with key pieces including oversized jackets, baggy snow pants, fitted ski trousers, non-quilted puffer jackets, and modern one-pieces. A range of accessories, including mittens and goggles, will also be available.
The first drop for the women’s collection will be in the colours of black, white and bright red, while the second drop will feature a combination of black and beige.
Meanwhile, men’s colours will include black, grey, white and purple.
Mfon Boman, H&M Move’s outdoor product manager, said: “By introducing performance wear that balances function with highly fashionable snow gear, we want to inspire everyone to hit the mountains. Given the level of detailing and high-quality materials, this collection is taking our snow sports segment to the next level.”
The range will be available online from 9 November to 28 December.
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