H&M Group appoints new communications director
H&M Group has promoted Andreas Eriksson to the position of communications director.
Previously head of media relations for the group, Eriksson will succeed Kristina Stenvinkel in his new role. Prior to joining H&M in early 2020, he worked as communications director at UNICEF Sweden for five years. Other previous roles include being managing director at Patriksson Group.
Eriksson will be replaced as head of media relations at H&M by Iñigo Sáenz Maestre, who is currently senior press officer in H&M Group’s media relations team.
Meanwhile, Stenvinkel will join Ramsbury, the Persson family’s private company, as communications advisor. She will also be communications advisor to H&M chief executive Helena Helmersson and carry out other selected assignments within the group.
