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Hawes & Curtis unveils rebrand

Shirt maker Hawes & Curtis has launched a new brand identity to mark its first major rebrand in its 104-year history. The new look has been… View Article

FASHION

Hawes & Curtis unveils rebrand

Shirt maker Hawes & Curtis has launched a new brand identity to mark its first major rebrand in its 104-year history.

The new look has been unveiled as part of the retailer’s ‘Timeless Style Since 1913’ campaign for its new Autumn/Winter 2017 collection.

The rebrand includes a streamlined website which has been redesigned taking inspiration from Hawes & Curtis’ original crest. In addition, the retailer’s logo has been updated with modern typography.

Touker Suleyman, Hawes & Curtis chief executive, said: “The relaunch celebrates the rich heritage and bright future of Hawes & Curtis. The new identity marks an exciting time for the brand.”

Hawes & Curtis operates more than 20 stores in the UK and a store in Germany. Its flagship store is on London’s Jermyn Street.

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