Goldsmiths opens new luxury showroom in Bullring upsize
Goldsmiths has reopened its showroom at Birmingham’s Bullring following a substantial upsize and refurbishment.
Spanning two floors, the 8,000 square foot boutique features a glass wrap-around frontage and a dedicated entrance for a new Rolex area. It also has individual branded areas for Cartier, TAG Heuer, TUDOR, and Hublot, as well as central watch cabinets displaying Chanel, Gucci, Oris, Tissot and pre-owned models.
Meanwhile, the ground floor houses an extensive selection of luxury jewellery from FOPE, Messika, Roberto Coin, Mappin & Webb, Jenny Packham, and Goldsmiths’ own collections.
Adding to the luxury shopping experience, the store features a premium hospitality bar and private consultation rooms, as well as facilities for service and repair, polishing and cleaning.
Craig Bolton, president of the Watches of Switzerland Group, UK, and Europe said: “We are pleased to announce the expansion and re-opening of the new Goldsmiths Bullring showroom which is a great reflection of the investment to the local area but also our commitment to clients to deliver the very best in watch and jewellery retail.”
Toby Tait, director of asset management at Hammerson, added: “Goldsmiths’ significant upsize to create one of the largest stores within its portfolio is a clear sign that The Watches of Switzerland Group share our vision for Bullring’s future. The new-look boutique adds more choice for our visitors, offering a premium experience to shop their favourite luxury brands under one roof.”