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Goat Group to acquire Grailed

Goat Group is to acquire Grailed, the community-driven marketplace for men’s luxury, streetwear and vintage fashion. In a statement, the group said the purchase will bring… View Article

FASHION

Goat Group to acquire Grailed

Goat Group is to acquire Grailed, the community-driven marketplace for men’s luxury, streetwear and vintage fashion.

In a statement, the group said the purchase will bring together a combined global community of over 50 million members across 170 countries.

The move follows Goat’s investment in Grailed in September 2021.

Eddy Lu, co-founder and chief executive of Goat Group, said: “Grailed is a leader in the men’s fashion resale market with a strong community of style enthusiasts.

“We have always admired what they created for the fashion industry, and we will continue to build upon their strengths and position as a leader in the space.

“Together, we’ll advance our collective mission to bring the greatest products together from the past, present and future, while also delivering innovative and memorable experiences to our community around the world.”

Having launched its apparel and accessories offering in 2019, Goat Group has experienced significant growth in these categories, with order volumes more than doubling in the last 12 months.

The group said the acquisition will accelerate growth in the segments for both companies.

Arun Gupta, co-founder and chief executive of Grailed, said: “With its uncompromising brand identity, Goat Group is the perfect complement to Grailed’s cutting-edge community of fashion enthusiasts. Goat Group stands out in the industry as the right partner to help make fashion more accessible to the global style community.”

Goat Group’s brands include Goat, Flight Club and Alias.

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