Gap’s UK online business now fully migrated to Next’s platform
Gap’s UK ecommerce business has been fully migrated to Next’s platform following the opening of the first Gap-branded shop-in-shop within Next’s largest West End store on London’s Oxford Street earlier this year.
The move marks the second phase of the joint venture between the two companies.
Continuing to trade under the Gap.co.uk address, the site will offer customers access to Next’s service options including a click-and-collect service, free returns to 450 Next stores within the UK, next-day home delivery for £4.50 and free next-day delivery to Next or Gap stores.
Announced back in September 2021, the joint venture was formed to boost the Gap business in the UK and Ireland after US based Gap closed all its UK stores. In addition to the newly integrated website, an additional five Gap-branded shop-in-shops are set to open in locations such as Lakeside in August, Birmingham in mid-September and Manchester towards the end of 2022.
Adrienne Gernand, managing director of international, global licensing and wholesale at Gap Inc, said: “We are excited to deepen our relationship with Next to better serve our customers in the UK and Ireland. The launch of Gap online through Next Total Platform coupled with our plan to grow the business through Next retail locations will unlock great potential to deliver the best possible omnichannel service and experience in order to meet our customers’ needs and build loyalty in the market.”
Jon Jeffery, managing director of the joint venture, added: “Combined with its inherent modern American optimism and a focus on quality, responsibly-made products, Gap continues to present a truly unique proposition on the UK high street. The new website will enable us to connect further with our customers across all of our digital channels, with a real focus on our brand values and engaging product content.”