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Freemans collaborates with Mark Heyes

The Freemans digital department store has embarked on an exclusive collaboration with stylist and TV presenter Mark Heyes. Best known for his fashion advice, the collaboration… View Article

FASHION RETAIL NEWS UK

Freemans collaborates with Mark Heyes

The Freemans digital department store has embarked on an exclusive collaboration with stylist and TV presenter Mark Heyes.

Called ‘Love, Mark Heyes’, the range offers 50 items of daywear including summer tops, dresses, trousers and shorts for women of all ages in sizes 10 to 24. Prices range from £25 to £65.

Richard Cristofoli, chief customer officer at Freemans, said: “Mark has been providing the nation with help and advice on how to dress for the last 24 years and as such was the perfect choice for Freemans’ customers both existing and new.

“His down to earth, relatable, fun, and inclusive approach to fashion is perfectly aligned with where we are taking the Freemans brand.  We are delighted with the first collection that drops just in time for brighter and warmer days”.

Freemans will be running a full marketing campaign for the range across TV, digital and social channels. The 20 second TV ad takes viewers from Heyes designing in his studio to a range of models of differing ages and sizes stepping out of their front doors dressed in the clothing.

Other designers that have collaborated with Freemans include the likes of Julien MacDonald, Abigail Ahern and Henry Holland.

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