THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Property
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Retail Marketplace Strategy 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Customer Engagement Strategy 2023
Retail HR 2023
THE Retail Conference 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Ferragamo to chase Gen Z and millennials in new Farfetch partnership

Italian fashion house Salvatore Ferragamo has struck a partnership with online luxury shopping retailer Farfetch to expand its digital presence, targeting younger shoppers. Ferragamo said it… View Article

FASHION

Ferragamo to chase Gen Z and millennials in new Farfetch partnership

Italian fashion house Salvatore Ferragamo has struck a partnership with online luxury shopping retailer Farfetch to expand its digital presence, targeting younger shoppers.

Ferragamo said it would use Farfetch’s platform for its e-commerce and look to engage with a global Millennial and Gen Z luxury audience.

“Ferragamo has a wonderful heritage of creativity and craftsmanship and I am hugely excited about the opportunity to take it to a unique new audience globally,” said José Neves, the chief executive of Farfetch.

“Ferragamo’s outstanding product and creativity, coupled with our marketing capabilities and innovative digital experiences will captivate that audience.”

Ferragamo, whose shoes have been worn by Hollywood legends such as Audrey Hepburn, has struggled in recent years to rejuvenate its image and appeal to younger luxury shoppers.

In its latest turnaround attempt, Ferragamo hired former Burberry Chief Executive Marco Gobbetti in January.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News