FatFace revenues rise above pre-pandemic levels
British lifestyle clothing retailer FatFace has reported a 22% year-on-year rise in sales over the Christmas season, covering the five-week period to 1 January 2022.
Sales for the five week period rose by 3% compared with the same period in 2019, and 22% up on 2020, when many of its stores were forced into lockdown.
Online sales at the lifestyle brand increased by 62% compared to 2019’s figures. The retailer said increased digital marketing spend had driven both site visits and customer average order value, “contributing to the overall growth of the business”.
Sales at the company in the six month period to 27 November 2021 increased 4% to £125 million. The company reported that 38% of its sales were online versus 25% two years ago, an increase of 13%.
Will Crumbie, CEO of Fat Face, said: “Looking back at our performance in the first half of the financial year, our focus on digital transformation supported by a highly productive store estate drove positive growth across the business with profitability returning to more normalised levels. Internationally, our US business continued to grow strongly and gives us a great platform for future growth.
“As we look ahead, we will continue to execute our digital first strategy. We are on track and momentum is with us – we have a fantastic brand, a strong ESG (environmental, social and corporate governance) agenda, and product ranges for the whole family to live life in.”
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