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Esprit announces ‘exciting’ new developments following appointment of CPO

Esprit has said it has several “exciting developments” in the pipeline as it plans a return to the Asian market and adjusts its strategy to focus on… View Article

FASHION

Esprit announces ‘exciting’ new developments following appointment of CPO

Esprit has said it has several “exciting developments” in the pipeline as it plans a return to the Asian market and adjusts its strategy to focus on online expansion.

The fashion retailer has also created a series of new capsule collections.

The news follows the appointment of Sang Langill as Esprit’s new chief product officer in September and the relocation its headquarters back to Hong Kong earlier this year.

Due to be launched in 2022, the limited edition capsule collection pieces have been curated and designed by teams working as part of Esprit’s global design hub in Germany, Seoul, New York, Los Angeles and Hong Kong. The teams are being led by Langill who is based in Hong Kong,

Chiu Christin Su Yi, Esprit chairman, said, “Sang will take on the global leadership of the product and merchandising side of the business. I have great confidence and expectations for Sang and his team to introduce new innovation and creativity to Esprit’s product offering to not only drive sales but to also help our brand better engage with customers in a meaningful way.”

In the six months to 30 June 2021, Esprit reported a turnaround from loss to profit for the first time since 2017 due to the success of its ongoing restructuring activities. It is now looking to accelerate growth in Asia through its ecommerce partnerships and the expansion of its own proprietary direct-to-consumer ecommerce platform.

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