Claire’s teams up with Audio Up Media on new audio entertainment for customers
Claire’s has teamed up with Audio Up Media to enable it to provide new audio entertainment for its customers.
In a partnership with the podcast and audio entertainment production studio, Claire’s will launch two original audio entertainment concepts that will also provide opportunities for physical extensions across merchandise and publishing.
Through its own production studio and original IP franchises, Claire’s has already been transforming into a content creator. Bringing new value to Claire’s audience, the partnership will also enable cross-platform extensions tied to Claire’s original audio content.
Kristin Patrick, EVP and chief marketing officer of Claire’s, said: “For more than 60 years, Claire’s has been a beloved brand and cultural trendsetter, inspiring self-expression in teens, tweens and young adults.
“As we continue to unleash our brand lifestyle, we see an opportunity to build on our power and equity through storytelling.
“As purveyors of intellectual property across the products in our stores, original content, platforms and experiences, we are continuing to build on the love our Gen Zalpha consumers have for us as a powerful brand force in partnership with Audio Up.”
