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Charles Tyrwhitt to debut new store format at Centre:mk

Charles Tyrwhitt is to unveil a new store design when it opens its debut shop at Centre:mk in Milton Keynes later this month. The 1,455 square… View Article

FASHION

Charles Tyrwhitt to debut new store format at Centre:mk

Charles Tyrwhitt is to unveil a new store design when it opens its debut shop at Centre:mk in Milton Keynes later this month.

The 1,455 square space on Silbury Arcade will sell the brand’s full collection of menswear and feature interactive QR codes and digitalised visuals to display creative content. In addition, customers will be able to take advantage of one-on-one styling appointments and made-to-measure custom shirt and suit services.

The store will also offer the brand’s shirt recycling scheme which rewards participating customers with store discounts.

Charles Tyrwhitt already operates a customer service and distribution centre in Milton Keynes.

Joe Irons, chief marketing officer at Charles Tyrwhitt, said: “Charles Tyrwhitt has a great fondness for Milton Keynes, particularly as it’s home to the vital engine room of our brand; our distribution centre and customer service teams.

“We could not be more excited about strengthening our relationship with the city and welcoming customers to shop with us in our first bricks-and-mortar store at Centre:mk.

“The destination is the ideal location to debut our new store format and we have great confidence that our premium menswear offering will sit comfortably alongside the centre’s other reputable brands.”

Charles Tyrwhitt is the latest premium retailer to join the line-up at Centre:mk following recent openings by Loupe and Ted Baker.

Kevin Duffy, Centre:mk’s centre director, said: “Charles Tyrwhitt is the latest well-known retailer to join Centre:mk’s Silbury Arcade, the centre’s destination for premium brands seeking to engage with our extensive catchment of affluent and loyal guests.

“With the return of events, we’re seeing an increased demand for more formal and occasion menswear, making Charles Tyrwhitt the perfect fit.  The selection of Centre:mk for the brand’s first new store since 2018 is very exciting and we’re proud to welcome its debut retail format.”

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