Castore launches six-figure ‘Summer of Sport’ marketing campaign
Premium sportswear brand Castore has invested in a nationwide marketing campaign as part of plans to drive growth.
The company has invested a six-figure sum in targeted out-of-home (OOH) placements.
Situated outside key cricket grounds, the first round of creatives can be seen outside Lords in London, Edgbaston in Birmingham and Headingley in Leeds. The launch has coincided with the start of this summer’s men’s and women’s Ashes fixtures.
The campaign will continue throughout the summer and will cover the Wimbledon tennis tournament and the F1 race at Silverstone.
Castore is working with creative agency FCB Inferno on the project.
One of the key contributors to the brand’s success is its partnerships with sporting teams and athletes, such as the England Cricket teams, Oracle Red Bull Racing and three-times grand slam winner, Sir Andy Murray. The new positioning and brand partnerships will be highlighted throughout the summer within the several OOH placements nationwide.
Tom Beahon, Castore co-founder, said: “We’re delighted to unveil our biggest brand campaign to date – Summer of Sport – showcasing all the amazing sports we’re lucky to be a part of.
“We know how important these sports are to not only the fans, but the wider public too, so through our OOH campaign we wanted to convey the strong feelings we all have towards these sporting activities through emotive, relatable content that aren’t necessarily product-led.
“It’s an exciting time for Castore and this campaign is our biggest investment to date. We’re determined to continue to build our important relationships with teams, athletes and our consumers. We can’t wait to see people enjoy this summer of sport.”
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