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Carvela chooses Bluewater for south east store debut

Footwear brand Carvela has opened a debut standalone store in the south east at the Bluewater shopping destination. The 1,200 square foot unit is the brand’s… View Article

FASHION

Carvela chooses Bluewater for south east store debut

Footwear brand Carvela has opened a debut standalone store in the south east at the Bluewater shopping destination.

The 1,200 square foot unit is the brand’s seventh bricks-and-mortar store in the UK. Situated next to Apple on the centre’s Upper Guildhall, the shop sells Carvela’s latest range of shoes, bags and accessories.

Sarah Pugh, head of Carvela buying and merchandise, said: “Opening a dedicated store at Bluewater supports Carvela’s forward-facing retail strategy. The unique shopping and leisure experience offered by Bluewater makes it the ideal destination for our flagship bricks-and-mortar store, supporting our mission to empower women through comfort and drive positive change in the industry.”

Rob Hardie, portfolio director at Landsec, the co-owner and asset manager of Bluewater, added: “Following Carvela’s successful capsule collection at Bluewater’s Kurt Geiger store, the opening of this standalone boutique is an exciting addition to the centre . We’re delighted to be able to build on our existing relationship with Kurt Geiger to expand their presence at Bluewater and bring our guests something new.”

In other Bluewater news, Castle Fine Art will be relocating to a new 2,058 square foot unit at the centre, which means its store will double in size. The new shop will be adjacent to M&S at the upper mall level.

Hardie said: “We’ve been delighted to see the positive response from guests as we add new and exciting reasons to visit Bluewater, from Hangloose Adventure to debut retail concepts like the recently launched Vanilla.”

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