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Burberry to livestream fashion show with Twitch

Burberry has teamed up with live video streaming service Twitch to enable people to view its Spring/Summer 2021 show virtually. Set outdoors in the UK, the fashion… View Article

FASHION

Burberry to livestream fashion show with Twitch

Burberry has teamed up with live video streaming service Twitch to enable people to view its Spring/Summer 2021 show virtually.

Set outdoors in the UK, the fashion show will use Twitch’s Squad Stream functionality with Burberry hosts live streaming the show together in one window. This will provide virtual guests with the ability to view multiple perspectives of the show at once and to communicate through Twitch’s chat function.

Rod Manley, chief marketing officer at Burberry, said: “Burberry has always been a brand of firsts and partnering with Twitch continues this legacy. Twitch unlocks an exciting new space where our Burberry community can be digitally transported to feel like they have a virtual seat at our live show. It is an interactive experience where guests can connect with both our brand and each other whilst personalising their viewing journey.”

The show will be live streamed on 17 September at 1pm BST on Burberry’s Twitch account.

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