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Bravissimo opens Cardiff flagship store

Lingerie retailer Bravissimo has launched a new regional flagship store at the St David’s shopping centre in Cardiff. Set across two floors, the 3,978 square foot… View Article

FASHION

Bravissimo opens Cardiff flagship store

Lingerie retailer Bravissimo has launched a new regional flagship store at the St David’s shopping centre in Cardiff.

Set across two floors, the 3,978 square foot unit is situated on the upper level of the Grand Arcade, near John Lewis.

Designed in partnership with Four by Two, the shop stocks the brand’s full collection including its own-brand lingerie, swimwear and clothing ranges as well as an assortment from other leading brands.

Sarah Tremellen, founder and chief executive of Bravissimo, said: “We have built a loyal customer base over the last decade in Queens Arcade, so St David’s is the perfect place to open our new store. We aim to provide a really welcoming space for our customers to come and feel uplifted and good about themselves. We can’t wait to welcome them to our new shop in such a fantastic location.”

The news follows the announcement that the Byron burger brand will make its Welsh debut at St David’s with a 5,150 square foot restaurant this summer.

Speaking on behalf of the St David’s Partnership, a joint venture between Landsec and Intu, Colin Flinn, regional director at Intu, said: “Bravissimo is a fantastic addition to the strong and diverse retail line-up at St David’s. This new opening firmly cements the centre’s position as one of the leading regional retail and leisure destinations in the UK.”

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