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Boux Avenue launches next phase of Christmas campaign

Lingerie retailer Boux Avenue has launched a new phase of its Christmas campaign in which it focuses on the power of gifting. Featuring Sophia Peschisoldio, Love…

FASHION

Boux Avenue launches next phase of Christmas campaign

7 December, 2020 | by Angela Beevers

Lingerie retailer Boux Avenue has launched a new phase of its Christmas campaign in which it focuses on the power of gifting.

Featuring Sophia Peschisoldio, Love Islanders Belle Hasan and Sophia Pipera and singer and influencer Lidiaana Ghebrehiwot, the campaign aims to showcase the brand’s range of nightwear, lingerie, slippers, socks and stocking fillers.

Hind Palmer, Boux Avenue chief marketing officer, said: “We are so proud to introduce our next phase of this year’s Christmas campaign, which focuses on keeping customers loved and connected, through the power of gifting. It’s all about these small pleasures that makes you feel happy in the moment; whether it’s a new pair of slippers, or that ultimate luxury lingerie set that gives you that extra confidence boost. After all, we all need it after what we can call a rather challenging year.”