Boux Avenue sales up 16% as EBITDA hits £5m
Boux Avenue has reported a 16% rise in sales for the financial year ending March 2026, with growth across all channels.
Like-for-like sales increased by 10.5% in stores and 14.9% online, while EBITDA reached £5 million, taking the improvement over the last two years to more than £11 million.
Subscribe to TRBThe retailer said its design and buying strategy, which included new ranges across lingerie, nightwear, swimwear and accessories, helped improve sell-through rates and overall margins.
Marketing activity drove a 6% increase in active customers. Sales to students rose by 13% year-on-year, while sales to customers aged 35 and over grew by 9%, which Boux Avenue said showed its campaigns were resonating with a wider demographic.
Meanwhile, online and third-party channels continued to deliver double-digit growth, with sales up across marketplaces including Next, M&S, Very and ASOS.
Boux Avenue continued to invest in its store estate in the period. This included moving its northern flagship to a bigger store in Manchester’s Trafford Centre, moving to a new store location within Liverpool One, and refitting its stores in Bluewater, Westfield White City, Guildford and Belfast.
The retailer is currently looking for new locations within prime shopping areas including Edinburgh, Bristol, Nottingham and Leeds.
Theo Paphitis, chairman and owner of Theo Paphitis Retail Group, said: “We are delighted with the progress that the Boux Avenue brand has made over recent years and the 2026 results reflect the excellent further progress made within the year.
“Despite the many challenges thrown at UK retailers at this time, our teams have responded by delivering well designed, quality products and great service to our loyal and growing customer community.
“It’s good to reflect on and momentarily enjoy the results of 2026, but given the competitiveness of the market, our team’s focus remains firmly on delivering for our customers.
“As we head into our peak season, the expectation is that we will continue to build on the success of these results and we are already seeing further, sustained growth on top of that.”
