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Belstaff hires Jodie Harrison as global brand director

Belstaff has appointed Jodie Harrison to the newly created position of global brand director. Reporting to Belstaff’s recently hired chief executive Fran Millar, Harrison will be… View Article

FASHION

Belstaff hires Jodie Harrison as global brand director

Belstaff has appointed Jodie Harrison to the newly created position of global brand director.

Reporting to Belstaff’s recently hired chief executive Fran Millar, Harrison will be responsible for all brand touchpoints in her new role. This will include content, art direction and paid marketing, as well as brand and wholesale partnerships and social media.

She previously served as chief membership and communications officer at the Soho House private members club. Prior to that, she worked with online  fashion retailer Moda Operandi as vice president of content and creative. Her career also includes stints at Anthropologie, Mr Porter and her own consultancy Fell & Scar.

Harrison will take up her new role in January.

In a statement, Millar said: “From the start of my journey with Belstaff, I knew we were going to need someone different to the norm to help us change the way we connect with our customers and to reshape how we show up in the world.

“Jodie’s breadth of experience, attitude to change and willingness to challenge conventions mean she is exactly what we need as a brand right now. Jodie sees and understands where we want to go.”

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