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Bella Hadid becomes face of new Swarovski campaign

Swarovski has announced that Bella Hadid has become the face of its latest campaign. In a shot conceived by creative director Giovanna Engelbert and photographed by… View Article

FASHION RETAIL NEWS UK

Bella Hadid becomes face of new Swarovski campaign

Swarovski has announced that Bella Hadid has become the face of its latest campaign.

In a shot conceived by creative director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the model appears in six portraits adorned with Swarovski crystals. Each portrait features a different colour which has been extracted from the inner hues of the crystal and employed to reflect a different aspect of Hadid’s personality and look.

Engelbert said: “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection.”

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