Bella Hadid becomes face of new Swarovski campaign
Swarovski has announced that Bella Hadid has become the face of its latest campaign.
In a shot conceived by creative director Giovanna Engelbert and photographed by Mert Alas and Marcus Piggott, the model appears in six portraits adorned with Swarovski crystals. Each portrait features a different colour which has been extracted from the inner hues of the crystal and employed to reflect a different aspect of Hadid’s personality and look.
Engelbert said: “Bella Hadid sums up the individualistic and transformative attitude of a new global generation. She is a multifaceted character who evades the boxes of rules and conformity. She goes from sporty to glamorous while remaining the same girl – the same Bella – with confidence and authority. In that sense, she conveys the values of Swarovski to perfection.”