BasicNet to acquire Woolrich
BasicNet Group, the owner of Kappa, Robe di Kappa, K-Way, Superga, Sebago and Briko, has agreed to acquire Woolrich from the L-Gam investment fund.
Founded in 1830, Woolrich is one of the oldest American producers of wool fabrics and outdoor clothing.
In a statement, BasicNet said it was acquiring a brand that is fully aligned with its values of authenticity, iconicity and cultural impact.
The transaction involves the acquisition, through a wholly owned BasicNet subsidiary, of the rights to the Woolrich brand for Europe and 100% of Woolrich Europe S.p.A., the company managing its distribution and retail activities. Revenues for the 2025 financial year are expected to be around €90 million and the total enterprise value has been set at £90 million.
Subscribe to TRBWoolrich will benefit from BasicNet’s expertise in manufacturing, distribution, and brand development, as the company works to relaunch the brand in European and global markets, in synergy with Baoxiniao, the owner of the brand in the rest of the world.
Lorenzo Boglione and Alessandro Boglione, chief executives of BasicNet, said: “Woolrich is an extraordinary brand, with a history and identity that make it unique in the international outerwear landscape.
“It represents exactly the kind of cultural and authentic heritage we aim to preserve, enhance and relaunch. This is a perfectly coherent operation with our long-term vision, based on dynamic and responsible brand management.
“The acquisition comes in a complex economic context, but we are convinced that the strength of our model and the experience of our team will allow us to return the brand to growth.”
Lorenzo Flamini, chief executive of Woolrich, said: “This operation marks a new phase in the history of Woolrich, aimed at strengthening the brand’s identity and expanding its international presence, while enhancing nearly 200 years of history and reinterpreting the brand’s iconic and distinctive elements in a contemporary way.”
