The Highlands and Pace Partnership London launches Out With Style
The Highlands, the owner of flagship Barbour partner shops on London’s Regents Street and Duke Street, has teamed up with Pace Partnership London to launch Out With Style.
The new online retail concept will be dedicated to everything for the outdoors “from function to fashion”.
Using the tagline ‘Made for the outdoors, style anywhere’, Out With Style will have two phases of onboarding from SS24 to AW24, and will feature brands such as Sandbanks, Moose Knuckles, Nobis, Snow Peak, Parajumpers, Pyrenex, Woolrich, Baracuta, Barbour, Hunter, K-Way and Sandqvist. The site will also include a range of upcoming brands such as luxury Chinese brand Spoonyard, which will be exclusive, and unisex brand Hay Life.
In addition, the site will have a focus on sustainability and aftercare with Minnessak repurposing old bomber jackets into bags and Clothes Doctor showcasing products that support the lifespan of garments.
Indu Gilani, owner of The Highlands Stores, said: “We are delighted to be launching a concept that is true to our hearts and in area we have been involved in for over 40 years.”
Pace Partnership London has been providing support with the brand concept and development.
Ryan Llewellyn-Pace, founder and chief executive of Pace Partnership, said: “At a time when there has been so much change in the retail landscape, we are excited to be partnering with The Highlands Stores on a project that offers the consumer a clear point of difference and reason for being.”
While Out With Style will initially be focusing online, it may begin launching stores as part of future growth plans.
