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AYBL attracts investment from Gymshark co-founder

Women’s gym clothing business AYBL Group has attracted what it is calling a “significant investment” from Gymshark co-founder Lewis Morgan. AYBL Group – which is made… View Article

FASHION

AYBL attracts investment from Gymshark co-founder

Women’s gym clothing business AYBL Group has attracted what it is calling a “significant investment” from Gymshark co-founder Lewis Morgan.

AYBL Group – which is made up of AYBL and women’s fashion brand Because of Alice (BOA) – is ready to accelerate its expansion plans after winning the backing of Mr Morgan, who pocketed £100 million when he exited Solihull-based Gymshark in August 2020.

Morgan will take up the role of executive chairman and will work with AYBL founders Reiss and Kristian Edgerton who are in place as joint CEOs of the business.

The group is targeting over £20 million sales for FY 21/22.

Reiss Edgerton commented: “I’ve known Lewis for over 20 years, so we’re in the fortunate position to already have the foundations of a relationship based on trust – something that was essential when considering teaming up with an investor. AYBL has gone from strength-to-strength since we started it three years ago. Having recently added BOA to the group and expanded our HQ to meet growing demand, it feels like the perfect time to introduce Lewis’ wealth of expertise to the business, in what is sure to be an exciting new chapter. I can’t wait to see what the future holds, as we continue to build the business as a major fast-growth player in the fashion, fitness and lifestyle arenas – we have huge aspirations and hope to one day become the biggest e-commerce group in the UK.”

Lewis Morgan – who first met Reiss and Kristian at school – added: “I’ve had a passion for the athleisure industry ever since I co-founded Gymshark in 2012. After selling my remaining stake in Gymshark last year, I’ve been eager to step back into the industry, so I’m excited to have the opportunity to play a part in the continued growth of the AYBL Group. As a business, we understand the value of people and talent, so are actively looking to bring more brands into group, preferably founder-led, where we can add value through our expertise.”

AYBL has customers in more than 160 countries and is currently shipping some 400,000 orders a year.

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