ASOS hails “new era” of video shopping
ASOS has introduced an immersive video shopping experience on its mobile app following a successful trial.
The fashion retailer’s ASOS Live blends creator-led content with real-time shopping where customers can watch live or on demand, shop products instantly, and engage directly with content, all within a social style environment on the ASOS app.
Through ASOS Live, users can explore styling tips, beauty tutorials and trend focused edits from fashion creators with the platform mirroring the way audiences consume fashion and beauty inspiration across social media.
Anthony Ben Sadoun, EVP of digital product at ASOS, said: “Today’s fashion lovers are discovering style through video and creator-led content.
“ASOS Live brings that inspiration directly into the shopping journey, helping customers feel confident, inspired, and less overwhelmed by choice.”
ASOS has reported that ASOS Live has seen strong engagement since its launch in August, attracting hundreds of thousands of views. The company said customers are spending more time on the site and converting at higher rates, with 94% of views occurring on replay.
Recent episodes have featured a mix of seasonal styling guides, such as “5 Key Styles to Know This Season,” alongside exclusive content, including the Topshop and Topman AW25 Runway Show.
