ASOS brings back ASOS Insider influencer programme
Online fashion retailer ASOS has relaunched its ASOS Insider influencer programme in a move that will aim to offer customers inspiration, beauty, fashion, and style advice across social channels.
Previously wound down in 2020 due to the Covid-19 pandemic, the programme forms part of the retailer’s updated marketing strategy.
Currently employed across various departments within the business, the 36 ASOS Insiders have been selected due to their sense of style,y, love of fashion, and knowledge of fashion trends.
In addition to highlighting their fashion picks, providing inspiration and sharing style tips with customers, insiders will support other ASOS marketing activities, such as becoming the face of campaigns delivered together with ASOS brand partners.
Dan Elton, senior customer director at ASOS, said: “We’re so excited to be bringing back ASOS Insiders and to be giving our customers a glimpse behind the curtain at ASOS. As a business we’re packed full of fashion and style enthusiasts that love the brand and love shopping on ASOS, and we think there’s no-one better to help us create deep and authentic connections with our customers than our very own ASOSers.”
ASOS Insiders will be visible on ASOS’ social channels including Instagram, TikTok and Snapchat as well as on site and via emails.
