Alo Yoga to join line-up at Covent Garden
Alo Yoga, the luxury activewear brand, is to open a new 5,000 square foot store in London’s Covent Garden.
The anchor unit at the junction of Neal Street and Earlham Street will introduce the brand’s luxury clothing collection to the West End. Products will include activewear, loungewear, accessories, and a selection of wellness products.
Spanning three floors, the store will feature a “clean and bright” aesthetic that will reflect the brand’s Californian heritage.
Michelle McGrath, executive director, Shaftesbury Capital, said: “The signing of Alo Yoga is the latest in a series of key additions to the neighbourhood, with Shaftesbury Capital introducing 15 new brands to Seven Dials in the last 12 months, and nine retail signings this year alone.
“Attracting Alo Yoga demonstrates our dedication to bolstering the destination’s unique blend of tenants, achieved through establishing innovative anchor locations for a host of international and independent brands.”
The signing follows the recent announcement that Peak Performance, the premium outdoor apparel brand, has selected Covent Garden for the opening of its first UK store.
