Harry Styles launches beauty brand
British singer Harry Styles has confirmed the launch of his beauty brand, called Pleasing.
Rumours of the business venture first came alight when a trademark for the company name Pleased As Holdings Ltd was filed last May, but no confirmation of product categories was announced, other than operating in the perfume and cosmetics space.
In an interview with Dazed & Confused, former One Direction star Styles said “It’s starting with nail polish, because that was kind of the birth of what it was for. During the pandemic it felt like it was so much more than nail polish. I think the essence of Pleasing is finding those little moments of joy and showing them to people.”
The star’s debut label, Pleasing, is cruelty-free, vegan, made from ethically sourced materials, and is supportive of non-profits.
In keeping with Styles’ flamboyant style, the Pleasing beauty brand is an inclusive brand aimed at all genders.
The beauty brand currently consists of the Perfect Polish set, a Pearlescent Illuminating Serum, plus a soothing eye gel.
However, Styles has teased that this is just the start, and more products will follow soon
