WooWoo closes seed round with £750k of female money
UK wellness brand WooWoo has secured £750,00 worth of new investment as it looks to fund growth and openings in new markets.
Founded in 2016, the business started trading in the intimate skincare category in 2018 with support from Superdrug. While its products are now stocked by a number of leading retailers, its main business channel is its ecommerce site, Woo.Woo.fun
Last year, the brand expanded into new territories including France, Italy, Spain, Germany, Sweden, Norway, Finland and Australia. The new funding will enable it to expand further with a US launch in late 2022. It will also be growing its product portfolio.
WooWoo founder Lucy Anderson will continue to lead the business as chief executive and has been joined on a new all-female board by chair Bettina Wonsag, the former executive chair of Cult Beauty.
Wonsag said: “What Lucy has achieved with WooWoo in three short years is a triumph for women across the globe. Her vision in bringing to market a brand of gorgeous, stand out products has been instrumental in leading the charge in carving out a whole exciting new, much needed intimate skincare category.”
Anderson added: “It doesn’t seem that long ago that I was working on the proposition for WooWoo on my kitchen table. Now we are championing social justice campaigns. WooWoo started because I couldn’t believe how behind the times brands were when it came to approaching women’s intimate health and sexuality. Thanks to our latest round of funding we can take our message and products to women across the globe”
