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Sarah Beeny joins German direct selling brand Vorwerk to launch online store

Vorwerk, the German technology brand behind kitchen gadget the Thermomix, has enlisted TV property expert Sarah Beeny to promote the launch of its Kobold VK200 vacuum… View Article

ELECTRICALS

Sarah Beeny joins German direct selling brand Vorwerk to launch online store

Vorwerk, the German technology brand behind kitchen gadget the Thermomix, has enlisted TV property expert Sarah Beeny to promote the launch of its Kobold VK200 vacuum cleaner online.

Beeny is working with the technology brand to create a range of online content to promote the launch of its UK online store.

The collaboration marks the first time in the company’s 130 year history that it will sell its Kobold VK200 vacuum cleaner online.

Before her success in property and TV, Beeny worked as a direct sales advisor for Vorwerk at the age of 19, selling its products via in-home demonstrations across the UK.

Beeny will support Vorwerk’s social media and online content activity as the brand looks to increase awareness of the Kobold VK200 across the UK and drive traffic to its ecommerce site.

Beeny said: “Starting my career as a sales advisor with Vorwerk and actually selling their products means I have experienced their amazing cleaning capability first hand and am a genuine fan of the brand.

“It’s fantastic to be working with Vorwerk again. 2017 will no doubt be an exciting year for the brand as it looks to raise the profile of this one-of-a-kind piece of cleaning technology across the UK.” 

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