Pure Electric unveils mainland Europe expansion plans
E-mobility specialist Pure Electric is to branch out into mainland Europe by opening new shops in Paris and Madrid.
The store on Paris’s Boulevard de Sebastopol is expected to open in early January, but a launch date for the Madrid store has yet to be confirmed.
The retailer is looking to benefit from France’s updated legislation on e-scooter use on city roads and cycle paths that was introduced last year.
Founded by Adam Norris two years ago, Pure is planning to open at least 10 stores in both France and Spain next year. It currently has 16 shops in the UK and is set to open a new store at London Bridge before Christmas.
Peter Kimberley (pictured), Pure chief executive, said: “Pure Electric is only two years-old but the business is going from strength to strength and we now feel it’s time to accelerate our plans by taking up stores in Europe.
“The coronavirus pandemic has made people think again about how they travel and many are turning to e-scooters and e-bikes to get around. We believe this trend will only increase given the pressure to reduce congestion in our major towns and cities and to clean up the air that we breathe by bringing down emissions.
“On Brexit we’ve worked with our suppliers, warehousing and shipping partners to make sure we’ve done everything possible to maintain business as usual. We’re confident we’ll be able to supply stock to our UK and mainland European customers through any Brexit-related disruption.”
