THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
The Papers
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Customer Engagement 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Maplin enjoys record Christmas

Technology retailer Maplin has reported one of its strongest Christmas sales periods ever with like-for-like growth of 4.4%. In the period covering 12 November to 24… View Article

ELECTRICALS

Maplin enjoys record Christmas

Technology retailer Maplin has reported one of its strongest Christmas sales periods ever with like-for-like growth of 4.4%.

In the period covering 12 November to 24 December, online sales rose by 29.3% while in-store sales were up 1.4% across the company’s 217 UK stores.

Oliver Meakin, chief executive of Maplin, said: “Christmas 2016 has been one of our most successful trading periods and highlights the significant investment we have made across our whole business in the last two years.”

Bestselling products included Google’s Chromecast and Amazon Fire Stick. Drones were also popular with more than 25,000 units sold over the period. In addition, the retailer achieved a 135% uplift in sales of Smart Home tech items.

Meakin added: “As we accelerate investment in digital, our people and stores into 2017 we expect to see sales continue to grow, as well as develop other initiatives including the roll out of a new store format and refreshed branding across the estate, which was first trialed at Cambridge Beehive in November 2016.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
SENIOR-LEVEL FORUM FOR HEADS OF MARKETING, DIGITAL, ECOMMERCE AND CX
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Customer Engagement 2020
Future of Customer Engagement 2020
10 June 2020
Cavendish Conference Centre, London W1G 9DT
The 11th Annual Retail Customer Engagement Conference