John Lewis consolidates customer directors as Claire Pointon steps down
The John Lewis Partnership is reducing the number of customer directors in its business from three to two, as Claire Pointon steps down after three years leading marketing for the John Lewis brand
The business is combining its John Lewis customer director position and pan-partnership customer director position into one role, while promising “fresh investment” into its brands, loyalty, data and technology.
Pointon has been commended by John Lewis for a “very successful” three years delivering a “significant programme of change”.
Key strategic shifts to have taken place during her tenure include the launch of entry-level range Anyday, the retirement of the ‘Never Knowingly Undersold’ brand promise and its replacement with ‘For All Life’s Moments’, and the continued digital transformation of the retailer.
Pointon leaves the business to pursue a career outside the partnership, the business says.
Pointon said: “I’ve had three wonderful years at John Lewis and am very proud of what we have achieved, but now feels like the right time to move on. Working on one of the most iconic British brands has been an absolute honour and I want to thank everyone at John Lewis for their belief and doing things differently.”
