John Lewis adds 30 new fashion and beauty brands

John Lewis has launched more than 30 new fashion, beauty and accessory brands as part of plans to modernise its product offering this autumn.

The department store chain said many of the chosen brands are a refelection of customers’ current lifestyles during the coronavirus pandemic as they opt for more casual wardrobe choices and products to boost wellbeing.

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The collection includes the launch of a new athleisure category that features brands such as  Athleta, Adidas by Stella McCartney, Isle Jacobsen, Hornbaek and Calvin Klein Performance.

Christine Kasoulis, fashion director at John Lewis, said: “As part of the work we’re doing to modernise John Lewis, we’re introducing new brands that we feel really resonate with the needs of our customers at this current time whether that’s comfortable, stylish loungewear that’s smart enough for a Zoom call or skincare products that enhance their natural complexion.

“Our aim is to be the preferred fashion partner for brands. We’re proud to be able to offer these fantastic brands a broader platform and network that enables them to reach even more customers. These new brands are designed to inspire and delight and will provide our own customer base with even more beauty and fashion options to shop at John Lewis.”

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