Harvey Nichols appoints new ecommerce director
Luxury department store Harvey Nichols has appointed Sweaty Betty executive Annabel Thorburn as its new ecommerce director.
According to Drapers, Thorburn will join the business on 17 April when she will succeed Kate Smyth, who has been working in the role on an interim basis.
Thorburn began working with Sweaty Betty in 2018 as senior vice president of ecommerce. Prior to that, she worked with Isobar and spent over 12 years at Tesco, where her last role was multichannel strategy manager – instore technology.
In her new position, she will report to Harvey Nichols chief executive Manju Malhotra.
Malhotra said: “I am absolutely delighted that Annabel Thorburn will be joining Harvey Nichols as ecommerce director. Annabel brings a wealth of retail leisure and consultancy experience, most recently at Sweaty Betty, and, I am sure, will make an extremely positive contribution alongside the rest of our board.
“Harvey Nichols continues to invest in online, evolving both the product and services we offer digitally. We are focussed on delivering more for our customers, from the launch of our rewards programme available through our app, to the ever-growing range of brands and products we offer, including our fabulous new range of hampers.
“This year, we have an exciting roadmap of projects and launches that will help us deliver and even more exceptional service for our customers, and we are excited to have Annabel lead that change.”
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