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Brown Thomas to open new Dundrum store

Hammerson has announced that Brown Thomas is to open a new flagship store at Dublin’s Dundrum Town Centre shopping destination. Following a complete refit, the shop… View Article

DEPARTMENT STORES

Brown Thomas to open new Dundrum store

Hammerson has announced that Brown Thomas is to open a new flagship store at Dublin’s Dundrum Town Centre shopping destination.

Following a complete refit, the shop will trade over two levels of the existing House of Fraser store at the centre and will open in the first half of 2021. It will span over 63,000 square feet and have a net retail sales area of 45,000 square feet. The shop will employ over 400 people.

Donald McDonald, managing director of Brown Thomas Arnotts, said: “We have been looking for a larger space in the centre for a number of years to enable us to deliver a more enhanced customer experience, and in particular, to help grow our successful BT2 business there.

“Brown Thomas Dundrum will reflect the considerable investment we’ve made in recent years to make our stores and online platforms exciting and inspiring destinations for our customers, who can expect unrivalled product ranges and innovative new retail and digitally-enabled concepts at Dundrum once opened.”

The new store will be part of a brand mix that includes Michael Kors, Tommy Hilfiger, Hugo Boss and Kurt Geiger.

Mark Bourgeois, managing director UK & Ireland at Hammerson, said: “Across our portfolio, we’re proactively shifting the brand mix and repurposing department store space to ensure our destinations are as attractive and engaging as possible. We’re really focusing on the world’s leading brands and experiences, and today’s announcement is a great example of that strategy in action, as Brown Thomas is one of Ireland’s most iconic and successful retail brands.“

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