IKEA pilots virtual product experience in Welcome to Bloxburg
January 16, 2026 7:02 amIKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players build and design homes. Running in…
Tag Archive: Roblox
Latest News: Roblox
Superdrug become the first health and beauty retailer to launch in Roblox
May 29, 2024 4:44 pmHealth and Beauty Retailer, Superdrug, will be launching a new ‘Superdrug Obby’, a branded obstacle game, on Roblox to celebrate their 60th Birthday. The game will…
Mango strengthens its commitment to innovation by entering Roblox
January 26, 2024 7:12 amFashion retailer Mango will be boosting its digital innovation credentials by opening an immersive store on the Roblox platform. To be located in the virtual Outfit…
Lottie London and I am Proud partner with Metaverse Beauty Week
June 13, 2023 6:17 pmCult, Gen Z brands Lottie London and I Am Proud are partnering with Metaverse Beauty Week for the first annual beauty festival in the Metaverse taking…
H&M launches experience on Roblox to help fans discover their digital fashion identity
January 6, 2023 8:14 amH&M has launched a new immersive experience on Roblox that enables players to experiment with materials and patterns to create a virtual garment and wardrobe for…
Burberry launches exclusive virtual handbag collection on Roblox
July 13, 2022 4:15 pmIn partnership with Roblox, Burberry has launched a virtual collection of handbags influenced by the brand’s “longstanding affinity for nature and the outdoors”. Drawing inspiration from Burberry’s signature Lola bag,…
Gucci launches a permanent presence in the metaverse with Roblox
May 31, 2022 2:56 pmGucci is making its presence inside of Roblox, a metaverse and gaming platform, a little more permanent. The fashion brand previously collaborated with the virtual world…
PUMA launches an immersive sports experience on Roblox
May 24, 2022 1:17 pmPUMA and the Land of Games experience features Roblox newest ‘Layered Clothing’ technology, where players can customize their characters with hyper-realistic clothing that fits any avatar body…
Clarkes enters metaverse with Roblox
May 16, 2022 4:14 pmFootwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform with Roblox. Through…
