Modern retailers are transforming shopping by delivering seamless, personalized omnichannel experiences. But testing every touchpoint and customer interaction is daunting and complex. Keysight’s Eggplant software validates... View Article
Tag Archive: omnichannel retail
Find Out The Latest Omnichannel Retail News, Insights & Commentaries
The Retail Bulletin explores omnichannel retail, providing you with the latest news, insights and commentaries on the topic.
What is Omnichannel Retail?
Omnichannel retail is a strategy that enables customers to shop through multiple channels such as online, mobile, physical stores and catalogues. Omnichannel retail seeks to create a unified customer experience that provides shoppers with more convenience and better access to products and services.
Retailers that adopt an omnichannel approach strive for greater personalisation of their offerings, leveraging technology and data to understand customers and meet their needs.
These days most customers expect an outstanding omnichannel experience. It provides flexibility in payment options, allowing shoppers to make purchases in any form they prefer and enables customers to access products they may not find in physical stores.
The Retail Bulletins collection of omnichannel insights and news will help retailers understand industry best practices and support them in creating seamless experiences across channels.
Latest News: omnichannel retail
Customers are now demanding seamless experiences across channels, enhanced by rich data insights that personalises the interactions, which is fuelling the need for retailers to set... View Article
bonprix is a major player in online fashion globally, operating in over 30 countries. They were named ‘Best E-Commerce Site 2022 – Fashion’ at the Favor’i... View Article
Our mission is to be the global platform for luxury fashion, connecting creators, curators and consumers. Founded in 2007 by José Neves for the love of... View Article
Implementing technology does not translate directly into innovation for retailers and it should instead be regarded as an enabler of innovation within their businesses and a... View Article
JC Penney has made two executive appointments as it looks accelerate innovation. The US department store chain has appointed Sharmeelee Bala as chief information officer and... View Article
Currys, the UK’s largest omnichannel technology retailer has announced the appointment of Gillian Geraghty as its their Omnichannel and eCommerce Director. Gillian joins Currys from George... View Article
Building a complete, consistent, holistic view improves your customer experience. As part of our Future of Customer Engagement 2021 event this session will give greater insight... View Article
Massive disruption over the past year has led retailers to increasingly focus on the role of their stores and how they fit within their overall strategies... View Article