Lululemon hires Michael Aragon as CEO of Mirror
Lululemon has appointed Michael Aragon as chief executive of Mirror and Lululemon digital fitness.
Due to take up his position on 17 January, he will oversee the development and expansion of the Mirror in-home digital platform while reporting directly to Lululemon chief executive Calvin McDonald.
Aragon will be joining the company from Amazon where he has spent the last five years working as chief content officer at Twitch. Prior to that he served as general manager, VRV at Ellation where led the launch of a new digital service prior to the company’s acquisition by AT&T in 2017. His career has also included a stint at Sony Group where he expanded the PlayStation Network beyond gaming, and managed the digital, music and original content services in more than 30 countries.
McDonald said: “Mike Aragon has an impressive track record of building successful brands by connecting people and building communities through digital content and experiences. He is the ideal leader to chart the path forward for Mirror as we engage with the more than 10 million lululemon guests who live the sweat life.”
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