Ribble Cycles opens new Bristol showroom
Ribble Cycles has extended its retail portfolio with the opening of a new showroom in Bristol.
The news follows the brand’s launch of a flagship store in Lancashire and a showroom in Nottingham. The new Bristol store is situated at The Mall at Cribbs Causeway.
Subscribe to TRBDavid Stacey, commercial director at Ribble Cycles, said: “Opening our showroom doors in Bristol’s ever-popular The Mall at Cribbs Causeway is such an exciting statement for the brand and testament to the success of our retail strategy and portfolio roll-out plan. The Mall is a destinational shopping centre with easy access and great transport links, high consumer footfall and resident premium global brands that share our values. Furthermore, Bristol and the South West have such a strong cycling legacy and heritage that aligns perfectly with our brand vision and strong existing regional consumer base – all prime considerations for when opening a state of the art Ribble Showroom.”
The 1,500 square foot space will act as a showcase for more than 25 bikes. In addition, it will feature interactive screens and a video wall to offer customers a fully immersive experience. Customers will also be able to fully personalise and customise their bikes using Ribble’s Bike Builder and Custom Colour tools.
In addition to acting as a showroom, the Bristol store will host a range of events, seminars, screenings and product evenings as Ribble looks to deepen its connection with both customers and the wider cycling audience in the area.
Ribble also operates showrooms in Bluewater and Birmingham.
David Stacey will be speaking at Retail Bulletin’s virtual Future of the High Street 2021 event on 28 September. Find out further details and secure your free place here
