TIBCO LoyaltyLab strengthens team
Marc Darling joins as senior account director for the UK and Ireland.
He will be using his experience and passion for Loyalty programmes to help UK Retailers develop the right strategies to ensure they achieve customer retention. He brings a vast amount of experience from working with Retail IT organisations such as JDA, BT Expedite, PCMS, The Logic Group, and most recently Symphony EYC.
TIBCO Loyalty Lab helps develop profitable and long-lasting customer relationships for some of the world’s largest brands. Our on-demand loyalty platform supports end-to-end loyalty programs that can influence behaviour across all channels – mobile, social, online and in-store. TIBCO Loyalty Lab’s deep loyalty knowledge base and technology solutions enable organisations to cultivate a deeper and sustained brand relationship with millions of their customers the day their programs go live.
