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Report: Which products should I remove or add to the shelf?

Look good, feel good or make money? There are a lot of variables to consider before removing or adding a product to your display. Which products… View Article

RETAIL SOLUTIONS

Report: Which products should I remove or add to the shelf?

Look good, feel good or make money? There are a lot of variables to consider before removing or adding a product to your display.

Which products should I remove or add to the shelf?

Don’t be afraid to change the display on your shelf, but do not make the mistake of changing the display because you THINK that some products are underperforming.

The complexity is to add and/or remove products until you reach a situation where the assortment maximizes the profit and at the same time keeps customers happy. CRM analytics are combined with substitution rates to ensure that ‘important’ customers don’t become unhappy and all the space on the shelf is utilised to the maximum.

So is there a way to look good, feel good and make money at the same time?

Download this new guide from RetailZoom to discover:

  • The purchasing patterns of the sub-categories
  • The loyalty of each brand
  • The substitution rate for each product and the category
  • Impact on sales for category and important customers
  • How to increase the loyalty of the category and the chains

Download the full report here.

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Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
The Retail Bulletin Online Conversion Summit 2020 Partnered by IMRG
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY