HOME |

Retail in Transition: A Framework for Data-centric Innovations

More than most industries, retail has been disrupted by a shift to digital. Further, the challenge of meeting consumers’ rapidly changing preferences and expectations has only…

RETAIL SOLUTIONS UK NEWS

Retail in Transition: A Framework for Data-centric Innovations

9 September, 2020 | by Patrick Overall

More than most industries, retail has been disrupted by a shift to digital. Further, the challenge of meeting consumers’ rapidly changing preferences and expectations has only been accelerated by the COVID-19 pandemic.

It is now critical for retailers to become data-centric to provide:

Personalized offers
Omni-channel experiences
Experience-based commerce
Mobile optimization

Read this ebook to learn how to overcome industry challenges, react swiftly to changing customer preferences and market trends, and drive success to attain and maintain leadership

Patrick Overall

Patrick Overall is Senior Account Manager at The Retail Bulletin, where he has worked since 2016. He is responsible for vendor partnerships across TRB's events, digital and publishing portfolio, and heads up Retail Solutions news, commercial content and partner campaigns. Patrick has more than 25 years' experience in marketing and publishing. Before joining TRB, he was a sales manager at Sparta Publishing, connecting advertisers with C-suite audiences through partners including BCS and the Data Centre Alliance. He previously spent eight years at Atalink (now Tenalps). There he managed direct marketing promotions for Hearst titles including Good Housekeeping, Cosmopolitan and Country Living, publications for the Women's Institute, and event publishing for Grand Designs Live, BBC Gardeners' World Live and BBC Good Food events. His areas of focus include: Retail technology and solutions · Partner insights and case studies · Industry events and partnerships

See Full Bio