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New whitepaper from HTK: Loyalty and the Internet of Things

Find out how the world of connected devices will shape customer experience and loyalty, in the latest ebook from HTK. In the last month or so,… View Article

RETAIL SOLUTIONS

New whitepaper from HTK: Loyalty and the Internet of Things

Find out how the world of connected devices will shape customer experience and loyalty, in the latest ebook from HTK.

In the last month or so, we’ve seen a wave of new “smart” products, from the likes of Apple and Amazon, hitting the shelves – joining hundreds of other connected devices, from smart watches to WiFi-enabled light bulbs.

And the latest statistics predict that the adoption of IoT, which has risen significantly among both businesses and consumers in recent years, will continue to grow. It’s clear that we’re heading towards an increasingly connected world.

This leaves marketers asking important questions: How is the Internet of Things changing consumer expectations? And what impact will it have on our business — and our loyalty strategy? We’re exploring these questions (and more) in our latest ebook, Smart Loyalty: Winning hearts in the connected future. Download it now to learn:

  • how consumers and businesses are already responding to the connected world,
  • how the Internet of Things could shape loyalty programs of the future, and
  • how to integrate IoT into your loyalty marketing strategy.

Get your free copy here

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Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Online Conversion Summit 2020
Online Conversion Summit 2020
April 30 2020
The Hallam Conference Centre, London W1W 6JJ
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Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2020
AI in Retail Conference 2020
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY