New whitepaper from HTK: Loyalty and the Internet of Things
Find out how the world of connected devices will shape customer experience and loyalty, in the latest ebook from HTK.
In the last month or so, we’ve seen a wave of new “smart” products, from the likes of Apple and Amazon, hitting the shelves – joining hundreds of other connected devices, from smart watches to WiFi-enabled light bulbs.
And the latest statistics predict that the adoption of IoT, which has risen significantly among both businesses and consumers in recent years, will continue to grow. It’s clear that we’re heading towards an increasingly connected world.
This leaves marketers asking important questions: How is the Internet of Things changing consumer expectations? And what impact will it have on our business — and our loyalty strategy? We’re exploring these questions (and more) in our latest ebook, Smart Loyalty: Winning hearts in the connected future. Download it now to learn:
- how consumers and businesses are already responding to the connected world,
- how the Internet of Things could shape loyalty programs of the future, and
- how to integrate IoT into your loyalty marketing strategy.
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