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New EMEA Cost of Living Crisis Research

This eBook contains a collection of statistical research, showing how the cost of living crisis has been a challenging experience for consumers who have seen their… View Article

RETAIL SOLUTIONS

New EMEA Cost of Living Crisis Research

This eBook contains a collection of statistical research, showing how the cost of living crisis has been a challenging experience for consumers who have seen their disposable income reduced and are spending less on everyday necessities, such as groceries and entertainment.

More retailers are thinking about how to leverage their gift cards business and increase revenue. Globally, gift card usage has grown from being a niche product to an essential part of how consumers manage their money.

This eBook presents our latest EMEA Gift Card research focusing on 14 European Territories to provide an in-depth look at the regions and countries where consumers are having to cut back their spending the most. Identifying how and why 57% of consumers across EMEA plan to change their shopping behaviour.

Focusing on key areas;

  • The current economic climate
  • How are we feeling as retailers?
  • What are research is telling us
  • How can we respond?

We are now in a period of transition, and it’s not just the economy that is changing. Consumer shopping habits are evolving, too. More retailers are thinking about how to leverage their gift cards business and increase revenue. Globally, gift card usage has grown from being a niche product to an essential part of how consumers manage their money.

While the EMEA gift card market has emerged from the pandemic and the rise of cost of living, consumer buying behaviour is changing. Learn how our research can help you understand these changes and position your brands to succeed in this new environment.

With the current Cost of Living Crisis, consumers are increasingly feeling the pinch. This eBook presents our latest EMEA Gift Card research focusing on 14 European Territories to provide an in-depth look at who has been impacted and how they are reacting.

Download the EMEA Cost of Living Crisis Research here.

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