Kiddicare reinvents the in-store experience with K3 Retail
The baby specialist is to completely transform how its ten new stores and existing Peterborough flagship look, operate and engage with customers.
Part of parent company Morrisons’ aggressive plan for expansion to generate £250 million turnover in the next three years, Kiddicare has further developed its Microsoft Dynamics NAV solution from K3 Retail to support its growing network of superstores across the UK.
Opening an average of one store a month throughout 2013, the retail estate will continue to be supported by Dynamics NAV software and K3 Retail, managing in store PoS, stock replenishment and on site warehouse operations, linking everything to head office. The network will include ten ex Best Buy stores Kiddicare acquired in 2012 in addition to Kiddicare’s Peterborough HQ store.
Paul Allen, multichannel programme director at Kiddicare, said: “It was important to us to have an IT infrastructure in place with the scalability to enable continual growth.”
Each new store will have between six and ten points of sale and will also come complete with a host of in store technology for customers to use. Allen added: “Our technology ranges from gift cards to interactive self-service browse and order (B&O) points and advanced digi PoS and electronic shelf labels. This is fully integrated, with automated on site warehousing capability.
“Self-service kiosks display an extended range of Kiddicare products and information, including; written and video reviews, aiding the customers purchase decision and allowing them to browse the full range of products before purchasing in store that day, or if they prefer reserving for home delivery.”
As the project progresses, further developments will be made to the central NAV system and in store technology. Kiddicare is already considering a trial of loyalty cards in conjunction with existing promotions.
