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Trust: The Future of Business

Create ways to reconnect with lost customers. Trust is essential, because of the personal nature of how we interact with firms, and because it is a… View Article

RETAIL SOLUTIONS

Trust: The Future of Business

Create ways to reconnect with lost customers.

Trust is essential, because of the personal nature of how we interact with firms, and because it is a predictor of advocacy and future business. Long-lasting, trusted relationships will not be created through a series of trust projects. A set of clearly articulated and continually reinforced values and principles, as well as incentives that motivate and reward the right behaviors, is necessary in order to build customer-centric and trust-driven culture.

In this paper we look at how you can reconnect with your lost customers, and how this can be hugely positive for your brand, and brand perception.

One area where there is particular opportunity is through unclaimed assets. Imagine a place where you are able to give your customer money, without prompt. This act could change the paradigm of trust and help you build a reputation of becoming a trusted advisor who genuinely has their best interests at heart.

It is small acts such as these, of which technology and data is available to support and allow you to do, that will help you build better, trusted relationships. This form of customer value, amongst others, will be key to success in the future as markets become more competitive and consumers become more cautious and regain control; actively managing who they purchase from, manage their money with, and more.

Read the full guide here.

Or contact  Scott.Stirk@experian.com

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RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, 44 Hallam St, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY