THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Waitrose launches limited edition Heston Blumenthal Easter Egg

Waitrose has launched a premium limited edition Easter egg created by celebrity chef Heston Blumenthal.

GENERAL MERCHANDISE

Waitrose launches limited edition Heston Blumenthal Easter Egg

Waitrose has launched a premium limited edition Easter egg created by celebrity chef Heston Blumenthal.

Priced at £20, the product is the first Easter Egg to be introduced as part of the Heston from Waitrose range.

Waitrose said demand for premium Easter eggs has risen over the last two years with sales increasing by almost by 13% year-on-year.

Just 8,000 of the limited edition eggs, which are handcrafted, will be launched in store from today.

Chris Moore, buyer at Waitrose said: “Premium Easter Eggs are rising in popularity, so it was definitely the time to introduce a Heston from Waitrose egg. We've been working with Heston for over a year to create an egg that will really stand out from the crowd. There's nothing else quite like it!”

Describing the Easter egg, Blumenthal said: “Crack it open and there’s a surprise inside – mini eggs with a fruity mandarin ganache centre, sitting in their own edible nest.”

Waitrose first launched The Heston from Waitrose range in 2010 with the Heston's Hidden Orange Christmas Pudding being a sell-out success for the supermarket in the last four years.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019